Title tag and meta descriptions are visible elements on every site in the search engine result page. In this context, you will find various tips to optimize meta descriptions.
For a long time, Google’s search engine results were comprised of two lines. However, Google made a significant opportunity to optimize metadata descriptions for users by making the description longer. Using meta descriptions, you can make your site stand out and increase your click-through rate. By using the information in this article, you can optimize your meta descriptions optimally.
Description Section in Google Search Results Now Longer
If you do a survey among SEO experts and you get what you are looking for their favorite daily routine, then the final answer will be meta description. However, it is possible to say that the search engine result page has undergone a lot of changes in recent years. While continuing to improve the look of Google’s descriptions, they have gone on to test longer titles and explanations.
Google has recently increased the length of the explanations contained in search engine results. The main reason behind this change is that Google does not want to provide more useful and descriptive explanations for its users. Thus, the user intends to provide more information before entering a site.
You’ll see it in Google much more clearly in any search direction. Google constantly tests different lengths of description. If you examine some meta descriptions in detail in the source code, you can see that the actual meta description is not a meta description that appears on the search engine result page.
In some cases, Google does not disclose the meta description, but rather the first paragraph in the article. That’s why it tries to test meta descriptions at different lengths. If you compare the meta description in the source code with the explanations shown in Google’s search results, you can easily find out which value adds more value to the user.
In some meta descriptions, Google can choose to show even a single sentence. That is why it is enough to tell the relevant page. At least Google thinks this is enough.
Many content management systems, such as WordPress, can automatically generate meta description from the first paragraph of the article. However, there is no guarantee that Google will use this metadata disclosure. The user may be able to provide an alternate paragraph on the Google search engine result page, which he thinks would be much more useful to the user.
Why is it important to optimize Meta Description?
Each meta description is the first element that a potential user will see about your site. A meta description will describe the content of your site, and the most important thing to include the actionable message. It shows how the relevant page on the site will add value to the user. The user decides whether or not to enter the page belonging to your site by going out of the description section on the search engine result page. A good meta description strengthens your brand identity and makes your domain name much more reliable. The meta description is also one of the factors that show that you are independent on the search engine result page by providing you with differentiation from competitors.
What Does Meta Explain Better?
A good meta description explains the content on the opening page in the most impressive way. The user makes an estimate of the content of the page by looking at the description and decides whether the page meets the needs. Explanations also allow users to click on the search results because they usually contain an actionable message:
- You should try to summarize it with a sentence that contains a content or context action message.
- You can include information about payment options or delivery time.
- You should use at least one of the elements such as price and quality in the explanation.
- You should not try to get over 300 characters. Google theoretically limits the disclosure to two lines. Search engines retrieve meta description from the source code and try to truncate it if the meta description is long. However, according to Google, there is no character limit in meta descriptions.
- You must write a separate meta description for each URL address.
To recap, Google does not always use the meta description you specify. Google uses the meta description you specify to provide the most appropriate description with the intention of users to search, or it places itself in the description part of the search result page. Especially for writings with short entries, this is a much more common situation.
You may think that explaining what you have created is very good. Google is not satisfied with this and can take different texts from within the text and try to present it to the user. If your content on your site can replace short descriptions, Google may prefer to include them in the description section of the search results page. As a picture, Google first tries to find the best part of the content, and if it does not, it tries to use metadata as an alternative. Even if this is the case officially, you need to make sure that you optimize meta description. Because Google is trying to use it in search results, if the meta description is well optimized.
What should be avoided in meta descriptions?
- You should stay away from typos. If you make a typographical error in a meta description, you are considered to be unfriendly and you can not have enough click-through rates.
- You should only use the keyword you have set once. Meta descriptions that are full of keyword phrases are flagged as undesirable by search engines. At the same time, such descriptions do not help users because they are far from being defined in the best way.
- You must be careful when using the exclamation point. Meta descriptions should encourage and encourage users to click. If you use the exclamation points in an aggressive way unnecessarily, you will cause the users to click on more and more of them to get away.
Google’s meta description is much more important because the explanations in search engine results are longer. For this reason, optimizing the meta descriptions that will be included in the search results will mean doing a very valuable work. You should try to optimize meta descriptions if you want to convince users to click and ensure that they enter your opening pages instead of the competitor.
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