If you are one of the newest players in the SEO sector, the issue of creating SEO-compliant content has always been against you. In this context, you will find content creation recommendations that you will need to be more successful in your search engine optimization work and to improve the performance of your website.
If you’re ready, let’s start;
What is SEO Compatible Content?
The better way to get better performance on search engines is by creating better content. We are rewarded to build our content based on search engine rules. What do the search engines want from us? In fact, what they want users to expect from us. We have to produce content that will make the user happy and give them what they want. When we produce these content, SEO will bring more visibility and click-through to us.
In order to prepare SEO compliant content, first keyword research should be done, the keywords should be optimized within content, the content should be created by considering users in a logical way and supported by sharing in social networks.
Keyword Research: If you want to receive traffic organically, you need to do a keyword search before you start creating content. On this page, you can identify and focus on keywords that have a certain amount of search volume.
Keyword Optimization: You need to know where and how you can use your key phrases in your content and optimize accordingly. You need to use target keyword content at most 3% of the content.
User-Focused Content Optimization: Create content for users, not search engines. The more users navigate on your site, the more time they spend, the better. You should pay attention to content optimization in terms of both SEO and conversion.
Visual Usage: Using attractive, optimized search engines and minimized and optimized images will contribute to the SEO-compatible content creation process.
Internal Links: If you link your pages to different pages in your content, it is another criterion that will make a serious contribution to the SEO process. These links are visible and speed up the healing of the SEO process that you build in the way that users will visit and improve performance.
Sharing: In addition to creating content, it is also very important to reach the target audience. For this reason, your social media accounts are a separate criterion that will contribute to the process of sharing your content that you publish to your followers. This will ensure that the content has social signals and will contribute to both the relevant content and the authority of the domain name.
Do not produce content at low quality. Do not make headlines and short shorts for the phrases that are most searched for just to attract traffic from search engines. Be natural, think like a user and start writing. Do not focus on the word count, leave it at the saturation point.
SEO-compliant content can be created for the following types of content:
Product Pages: One of the most important criteria for an e-commerce site. Creating a good product page is a great benefit for both SEO and Adwords.
Blog Posts: The easiest way to create a regular SEO content. In general, blog posts are much more interesting. With blog content, internal links can improve your performance.
Articles: A news article is a part of the interview content. It is the main content type that you can find in newspaper or magazine style websites.
Lists: It is a type of article, but is presented as a list of users. These list content, created under titles such as “10 Ways to Rise on Google” or “Top 59 SEO Taktis,” are both more interesting and more likely to get traffic. The more clicks you get when you are shared on social media platforms, the more debate is off.
Guides: A guide is a piece of content that describes in detail how to do something. It is not usually given in the web page. Data is a strategy used to aggregate, which can be presented as PDF or e-mail. It should be well structured and planned as it will be an attempt to reduce the average session time.
Videolar: It is very wrong to see the content as something of text only. You have to enrich the content. How is it? Of course with the video. 🙂 As a result, creating a video instead of an article can make it easier to be included on the first page for a competitive keyword. For example, I might consider creating videos about how to use SEO tools. 🙂
Infographics: Large format images that contain a lot of data on a single topic (usually in graphical form).
Slide Show: Sometimes pictures are more important than text. You can also enhance your content by presenting a slideshow of images, or just present slide content.
These are the most popular types of content. Enrich your content, reward it. Do not have content only from texts or just videos. Produce content that is adorned with images, videos and slides other than texts. Make sure you will see more contributions.
4 Steps to Creating a Content Strategy
Are you making the content nicely? Are you progressing without creating a strategy by saying that my content already goes into sorting? Stop! Now it’s time to stick to a better SEO content strategy and better handle the content.
Define Your Goals
Your goals determine the types of content you need to focus on. Do you want to sell a product online? Do you want to build a content platform, drive traffic and earn revenue through AdSense? Do you want to set up a service platform, take applications and sell services? What do you want? You can decide this and produce content suitable for your target audience.
If you’re trying to increase your product sales first, your primary goal should be to create compelling, informative product pages that are optimized for both search and conversion. Your secondary focus should be to produce useful blog content that shows when and how you will use your products. If the content you produce on your blog page is related to the content on your product page, you can give internal link and benefit your product content.
If your site is working on an ad-revenue model, and your goal is to attract new visitors organically through search, you should focus on rich content.
Think of Your Destination
You know your kiss. Thanks to surveys and analysis software, you can distinguish between regular visitors and customers. After analyzing the target audience, think about what kind of content they will want and produce.
For example, if you are running a B2B website that targets managers, you should produce content that can be downloaded and saved for later reading.
If you’re targeting young people, you should focus on content that is often updated with less text, more pictures and videos. Also, make sure that your site is optimized for mobile use. Because young people are now mobile. 🙂
Once you have identified the audience to be targeted and what to produce, we should decide to create a calendar. Thanks to the calendar, we can proceed in a planned manner.
Analyze regularly to measure the performance of your content. For success criteria: page views, links, comments, social conversions, and conversion rates can be considered. Your analysis should have two goals:
Review the content that is successful. With success criteria, you can also improve your new content. For example, are your users interested in videos? Produce more video content.
Update your old content. Update existing content that is performing poorly or not in the desired location on the target keyword. By optimizing the relevant keyword, you can improve your ranking and increase your cultivation.
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