As an SEO expert or agency, you might have helped your clients to stand up to all the algorithms that have been published to date, in link building, site and offsite techniques. You may think that you are finally doing all the work at the point reached today. Your idea is that you are absolutely wrong in this direction because the rules of the game are changing again.
In these days of mobile revolution, Google is moving to mobile-priority indexing to improve the user experience and make search results much more useful. Google will now determine your location in the mobile version of your site. This will apply to both mobile and desktop calls.
Your site should now be optimized for mobile. If your site is optimized for mobile, you’ll have better ranking in both mobile and desktop search results. However, if your site is not doing well in the mobile, then both your mobile and desktop rankings will be negatively affected.
It is not known exactly when the mobile priority indexing will be passed. It is stated that the date to be implemented will be the beginning of this year. Even though the details are not known, Google’s Gary Illyes has made it clear that the first application will be passed on in 2018.
Even though we have a quiet introduction to the year 2018, we need to prepare ourselves for this update. You can take advantage of the following three tips that will ensure your site is ready for mobile-preferred indexing. So you can keep your site or your client’s site up and be running in the storm.
1. Responsive Design
If you want to have a good ranking in mobile priority indexing, sensitive design is the first thing to consider. Sensitive sites are deployable sites that are tailored to the needs of users and devices that display sites.
Sensitive sites not only improve the user’s browsing experience but also add value to them at the same time. Designing users to vary by screen size can help you get a good place in both mobile and desktop search results.
Before passing a site-sensitive design with fixed design, it is necessary to look at the basic qualities of sensitive design:
- In the construction of the site there are proportional fluid gates instead of fixed gates
- Texts and visuals are flexible
- Changes to the design to improve usability on non-desktop devices
- Using CSS media queries to define break points for design changes
You can find a few tips in this article to develop a site-sensitive design with fixed design. Even if the principals are basically the same, you should not forget that the theme you use can be a different structure. If you need more specific work for your own site, you can get support from a designer:
- Define default zoom
- Identify fluid values such as width and height
- Resize your site’s images so they automatically match the screen size
- Create a mobile menu
- Ensure font sizes and styles are compatible
Sensitive design will make your site more useful than a solution that will make everything compatible with the screen. Lastly, you should try to test your site for usability on different devices. The important thing is that the contents you offer are transferred to visitors correctly.
2. Using the Site-Building Tool for Mobile
Using a site builder that is mobile-friendly is required to strengthen your customers’ accessibility. There is no one who knows that digital screens are getting smaller and more mobile. The most important thing you need to do as an SEO practitioner is to ensure that your customers have the best experience while using the site.
If you use a mobile-friendly site-building tool, your site will automatically detect what kind of device the user is using and will also automatically make it compatible with your mobile device.
If you do not know where to start, you can try using Google’s preferred site-building tools. You can use the site creation tool called “Duda”, which is preferred by Google in particular. Moreover, this site-building tool is fully compatible with Google’s PageSpeed tool.
A well designed and responsive structure should not be the only focus for mobile optimization. Remember that speed is extremely important when it comes to mobile. The biggest expectation of the visitors is that the entrance site opens very soon.
A quick site means more sessions, more customer conversions, lower bounce rates and higher engagement. If you use Duda as a proper site builder, you should not forget that you will also have the opportunity to use elements that have not been developed by them at the same time.
There is no need to wait for algorithm updates to take great steps. You should start making your site compatible with mobile already.
3. Mobile Compatible Content
Mobile devices will be able to stop everywhere you go. This is one of the most appropriate solutions for mobile devices. To be able to make your site mobile-friendly, you will need much more than sensitive design.
Making sure your content is responsive and mobile-friendly is one of the right steps to take. You should understand the user experience and the preferences of the users. You should try to reach them with the most appropriate solutions in this hand.
However, you should keep in mind that the attention of mobile users is very short. The length will not matter as long as you offer them valuable content. Users will endeavor to consume it as long as the content is genuine content that provides interactivity.
Articles, films, and series can be read and viewed on the mobile. By following these steps, you can make your content mobile-friendly:
- By taking advantage of mobile apps, you need to get users to interact more with your site. A striking article or a tremendous discount on a book is among the kind of content that you would like to share on Facebook or Twitter.
- You should create high quality content that you can transfer stories. As long as your content is immense, mobile users will prefer to stay on your site through long-term sessions. After you visit a site through a link, you have been there for a long time. Quality content will have a similar effect for visitors to your site.
- The contents may conflict in various forms. The contents may conflict in GIF, infographic, text, high quality visual, video or other similar forms. You should try to use all of these for your site. You should take care not to exclude such content. You should contribute to your site from every angle by trying to evaluate the content as much as possible.
- Short titles attract much more attention from users. Strong titles are important, but you should remember that you have 5 seconds to persuade a visitor to read the content. You should not consider wasting about 5 seconds by choosing a long title. Your title should be strong and short.
It is important to show how much effort you make to create your content. From the feedback you receive, you can go out and browse the content you interact with the most, and you can continue to make that content and keep it happy.