The main SEO factors for your Online Business
Barrier-free & responsive programming
The basic prerequisite for a professional search engine optimization is the barrier-free programming of a website. Accessibility is a structured, clean and semantic (X) HTML code. This allows search engines, such as Google, to better assess the relevance of content.
Semantic awards should include important keywords and be used in headings (h-tags), links (a-tag [title attribute]), images (alt tag), and also directly in the text (strong tag etc.).
The basic principle is that information is readable for humans, but can also be correctly interpreted and further processed by computers (e.g., screen readers). Thus, on the one hand, the user-friendliness and, on the other hand, the accessibility of a web page with all the terminals is ensured, whereby the search engine Google recognizes added value. The overall appearance of a web page is thus appreciably enhanced for Google.
On the website validator.w3.org you can check to what extent the HTML code of your website XHTML strict (= barrier-free) was written and whether any errors are output. Subsequently, an error correction can be made, based on the instructions. The Validator also analyzes the mobile accessibility of your website, since the content should also be displayed optimally on mobile terminals. If your site has not been programmed responsive, we suggest you create a mobile website.
Title Tag and Meta Tag Description
The title tag (= page title) and the meta tag description (description) are an important and decisive ranking factor, both from the technical as well as from the psychological point of view. A potential visitor should feel directly addressed as soon as he is brought to your website in the search results. The search result of a website reflects the most important part. This requires a meaningful title and a description that optimally includes relevant keywords.
Create a concise, meaningful description (up to 155 characters) and a title (up to 60 characters) for each page / bottom.
The Meta tag Description is inserted into the HTML code between <head> and </ head>:
<Meta name = “description” content = “YOUR DESCRIPTION including keywords.“>
The title tag is also inserted between <head> and </ head>:
<Title> Keywords | Company name </ title>
Typically, important keywords from the Title tag should appear in the Meta tag Description. Be sure to write an individual and appropriate description for each (sub) page. The same procedure applies to the title, which also makes sense to place the most important keyword directly at the beginning. Furthermore, keywords from the title tag and the meta tag Description should be relevant to the respective page.
Search engine friendly URLs
In addition to the content (content / text) of a page, Google’s web crawler also indexes the URL, which typically contains one or more keywords. For example, a so-called speaking URL might be as follows:
(Example for the fictitious “Services” page)
In this URL, two keywords (web design, SEO) as well as the company seat (Erfurt) are named after Google as well as the word services. This optimization should also ensure that keywords are correct on the respective page.
Internal link structure
In order to enable the Google Webcrawler to effectively index the website, a clear and clear link structure is advantageous. It is recommended that each side / bottom is linked to the entire internal “network”. In addition, it is advisable to keep link texts correspondingly meaningful. On entrance pages should be dispensed with.
Linkbuilding (Offpage optimization)
Link building or offpage optimization is best described by the keyword “online marketing”. High-quality backlinks can contribute to the decisive SEO success, because the ranking of a page is influenced to a large extent by its linkpopularity. The quality of a backlink is defined by these factors:
- Position (usually in an article or blog post)
- Domain (Topics, Trust, Traffic, Domain Age)
- Number of outgoing links on the corresponding page (max. 10)
A website can never be successful without the corresponding link partners, because Google always assumes that the content of an interesting website is highlighted on links that are relevant to the topic. The obvious meaning of a page is thus confirmed – from the point of view of Google.
Since Google associates the anchor text (link text) with the topic of the landing page, integrating the most important keyword is useful. The keyword in the anchor text should always be related to the target page or reflect the actual topic. It is therefore important that the keyword is also present in the title tag and meta tag Description, as well as in the content of the target page.
In order to search through the backlinks of your competitors, I recommend the SEO tool of majesticseo.com. After entering the appropriate URL, all backlinks are determined. Since link partners usually also have a topic relevance, additional conclusions can be drawn about useful keywords and integrated into your website accordingly.