When was the last time you performed content control? Can not you remember? You should know that you are not alone. Many content providers only focus on generating new content and forget to check for existing content.
If you are wondering why you need content control, you can browse for the following reasons:
- Goals: Can your content fulfill its goals? Do you get the return on investment you need from the content you create? You do not know that unless you check your content performance and follow it with regular audits.
- Worn-out: Content you create will time out after a certain period of time. It is not true that you are too red hot in this regard because the wear of the contents is not always your fault. A piece of content that worked two years ago may not work anymore. The good thing is that even with just a few changes you will be able to transform a piece of content to fit today.
- Inaccurate Information: As you get older, information and data may start to be inaccurate or inaccurate. By regularly checking the content, you can be assured that your content is right and you can protect your brand’s reputation.
- Finding Helpers: If you want to know which blog post is the most successful content, you should, of course, check the content. Trying to get three content a week can be very tiring. It will be much worse for you, especially if you do not get any results from them. If you are wondering which content pieces give the best results, you should perform an audit.
A few or all of the items listed here may have attracted your interest. In this case, you should now understand why content control is important on a regular basis. Once you learn how to do content inspection, you can achieve your site in a more successful position.
1. Content Audit
In the first stage of content control, you should try to separate your content into small pieces. You should start with everything from how content is created and everything in detail, up to basic publishing information. The following items need to be added to the audit schedule for this:
- Creator Team
- The total time
- Content Type
- Content Target
- Word Count
- Comment Amount
- Share Amount
2. Content Auditing
This is the most fun part of the job. Content data is an important part of your content inspection work. You may have the opportunity to perform this check by taking advantage of the various new charts.
Before you dive into the data, you should take a look at the details of the past.
As an opinion on the performance status of a content you have published, you may have more detailed information about the kind of content you need to publish in the future.
All the work can be time-consuming because you will be struggling with much detail at this stage of content control.
You need to decide how far back you need to go to start content control. You must then compile the URL addresses of the content you published during this time. Generally, the recommended time is 1 year. You should start collecting the contents by going to 1 year ago.
You do not need to manually compile URL addresses for content you have published in the past. You can use tools such as Google Analytics or SEMRush for this. SEMRush is able to offer much more efficient results in this regard. If you have the opportunity, you should use this tool.
Prepare for Ongoing Audits
After adding the contents of the previous year to the chart, you have to perform the same operation weekly for new contents. If you do this, it will be much easier to track and control the content.
You should go ahead with all the details and figures on a weekly basis. Over time, you should note all the important changes you have encountered. It may take several months for some content, especially untimely ones, to be able to present the data. You must be patient with this.
3. Metrics to Follow
You can find below information about the metrics you need to track while doing content auditing.
Generally, the content you create will get a lot of organic traffic over time. If you do not have the inclination to pay attention to the content, people organically will find your content, you will love it and interact with it.
If your content does not get enough organic traffic, this is an alert for you. Here you can see that you have a number of content troubles:
- Your content strategy may be problematic.
- Your content distribution pattern may be troubled.
- There may be a problem with the content type.
- The content itself may be problematic.
By performing various checks on organic traffic values, you can learn when to rest and when to start over.
Do users leave the site without visiting any other pages after reaching a content on your site? If so, then your content is bad.
In general, your content should encourage users to search the site, provide them with information, and direct them within the site in a way that is appropriate to their needs.
You should not think too much about what is the best figure for bounce rate. It is generally considered ideal that the bounce rate is between 30% and 60%.
In terms of backlinks, the situation needs to be scrutinized. Only good backlinkers can help you and earn credits. You should follow the backlinks provided by the content and regularly observe them:
- Backlinks will change over time. When you share a new content you can get 2-3 backlinks. After a week this number of links will be around 10-12. A year later, your content may have received 500 backlinks.
- Backlinks are not all good. Even if you have the potential to get 500 backlinks, they are not all good backlinks. There will be some types of backlinks that are potentially bad for your site. If the 400 backlinks that your content gets are bad, you can remove them and increase your rankings. If you do not follow your backlinks regularly by checking your content, you will not have the chance to detect and remove backlinks that may be dangerous.
Time on the page
If the content you create is too long, such as 2,500 words, and the time on the page is 18 seconds, then there is a problem at some point.
This metric shows you that your content does not appeal to the target audience too much. If you think that your content is related to the target audience, then you should know that you need to differentiate your content creation efforts.
In general, the more unique visitors your content is visiting, the better for you. You can accomplish this by increasing the number of views the content can get.
The greater the number of views, the more conversions you will get from the content, such as conversions, interactions, shares, and backlinks, will be much more.
Number of Pages per Session
How many pages do visitors visit after seeing your content? What pages are they going to?
The most important aspect of writing a blog is that users can convince them to click on different links, thus allowing the user to navigate different places within the site. If you can do this, maybe you can achieve a lot more conversions on this.
New and Returning Users
Do you succeed in attracting new content with your content?
The returning users are quite good. Returning customers are much better.
Despite this, however, content and new users need to be able to capture your site.
You should investigate the source of your incoming traffic. By identifying the most important traffic sources, you can identify areas where you need to be active.
If your content traffic comes from Facebook heavily, then you should share your content more often on Facebook.
If nobody is visiting your site via email newsletters, you should try to reconfigure emails.
If your goal is to create new content and get 100 conversions in the first quarter, you should follow your campaign closely. You should investigate the source of the transformations you have achieved and watch the performance of your content.
The conversion figures for the first week of publishing content may be low. That’s why your content has just been published. But after two months the situation will change. You need to check every week to catch this change. You can see if you can reach the destination by checking the content that has reached 140 conversions.
4. Measurement of Results
If your original content has a goal, you need to look at whether the content matches your goals.
You should try to check every piece of content. You should consider taking advantage of various data metrics for each audit. These metrics will give you the necessary information about whether you are fulfilling your goal.
For content that works well, you should take notes on the content details control. You should analyze the content of this content, see who produced it and when it was published.
You need to produce quality content to keep your success going. However, at the same time, you can produce content that delivers high performance as long as you can sustain your successes.
For parts of your content that do not help you reach your goals, you should review the grades you have gained over metrics over and over again. Sometimes there may be problems with the channels where the content is shared. Sometimes there may be problems with writers, publishing dates, or content types.
You should not hesitate to try out new content types. New types of content will help you meet your goals as long as you follow these content closely and use your data effectively.