Google Analytics: What is Routing Traffic?

Starting from the beginning of 2018, traffic to many sites has a directional source of

There are many small addresses that seem to want to attract traffic to your sites when you usually see such addresses. However, if you want to provide access to the URL address in the example in question, you will receive the warning “This site is not accessible.” The reason for this is that your address belongs to your computer.

What if this is not an unnecessary link?

Once you’ve searched this traffic source a little bit, you’ll see it belongs to Google LLC. If you go a little further, you can find out that your traffic comes from the domain name This address is an address used for cached pages. In addition, you can find

In this case, you can see that the traffic comes from the Google index or its cached areas.


Google Analytics:


What is Google LLC?

Google LLC is the official name used by Google since 2017. Googlebot uses this service provider.

Why are these included in the reports?

In general, Google Analytics is good at detecting bot behavior. Like Googlebot, you can identify bots that can index your site. This time, however, this happened because the bot did not have the correct tag or a partial error.

If you continue to investigate traffic sources, you may notice that some of the traffic from the Google LLC service provider is and some are direct sources.

How are traffic from blocked?

Even if this bot’s intention is good, it does not provide any benefit to the given Google Analytics data. For this reason filtering the source will be a much more accurate step. To filter out traffic from this source, you need to use a service provider filter.

Before continuing, you should keep the following in mind:

  • Performing the filtering process will only be valid for future data. Any existing data in the Google Analytics property will not be deleted.
  • When performing this operation, it is necessary to operate in the unfiltered view.

Once you have these in mind, you can start creating filters.

Log in to your Google Analytics account and switch to the Admin section. Here you can select “filters” instead of “all filters”. Fill in the following sections in an appropriate format:

  • Filter Name: Exclude Bots (ISS)
  • Filter Type: Custom – Exclude
  • Filter Field: Search or ISS
  • Filter Models: ^ google \ sllc $ | ^ google \ sinc \. $

Once you have entered this information, press the “confirm with filter” button at the bottom. Once you have done this, you will no longer be able to see the relevant bots in the analysis data. After completing all your settings, you should finish the filtering process by saying “Save”.

Traffic from this address, which looks odd now, will not appear in the Google Analytics property. If you see fit, you should start to exclude data from other boots in the analysis data. For this you need to find the most suitable filter model before proceeding.

Google Analytics:

Google Analytics:

More details about

This interesting traffic has several characteristic features. You can find these technical details below:

  • % New Session: 100%
  • New Users: 100%
  • Bounce Rate: 100%
  • Pages / Session: 1
  • Average Session Time: 0 Seconds
  • Browser: Chrome
  • Browser Size: 360 × 510
  • Browser Version: 63.0.3239.111
  • City: unknown
  • Service Provider: Google LLC
  • Network Domain Name:,,
  • Display Resolution: 360 × 512
  • Operating System: Android
  • Operating System Version: 6.0.1
  • Mobile Device Brand: Motorola, Samsung
  • Mobile Device Information: Motorola Moto G4, Samsung Galaxy S6

We encourage you to visit the link for all Google Analytics content at Visit now and get tips to improve your website performance.


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