Due to the increasing number of smartphone users over the years, access to sites is now realized from more mobile devices than from desktop computers. For this reason, Google continues to update its algorithm as a mobile priority.
Mobile is now accepted as the base value for determining the ranking of your site for both mobile and desktop versions. For this reason, having mobile SEO and knowledge of technical SEO has become an important requirement to make your site better.
What is Technical SEO?
Technical SEO is the whole set of activities that provide the necessary information to your request to determine the true purpose of your content by Google and other search engines. Technical SEO deals with coding and technical problems that affect a site’s search engines.
What mobile configuration should you use for the mobile site?
There are three different mobile configurations that Google recommends when evaluating the current conditions. Flexible design, dynamic presentation and separate URL addresses create these three different mobile configurations. However, Google encourages you to use flexible designs as long as it is not mandatory. Flexible design, unlike the other two configurations, can display a mobile and desktop state of a site without any HTML or URL changes.
1. Flexible Design
A flexible design means that by using various CSS media queries, the desktop will fit the screen dimensions of the pages and show the content to the user without any distortion.
- A single URL address is much better for users and makes content easier to share or click.
- Since Google browsers and other bots only crawl the page once, the site pages are indexed more efficiently.
- There is no need to redirect the user to the correct page. The fact that there is no need for referrals ensures that fewer mistakes are made on the other directions to be carried out on the site.
- If there is a problem with the desktop version of the site, the mobile version will also have problems.
- Unlike other configurations, it is not possible to add additional features for phones or tablets.
2. Dynamic Presentation
Dynamic presentation is a method that allows users to alternate HTML and CSS to display the page by defining the browser of the user.
User-specific experience can be offered for each device.
There is no need for guidance in any way.
- Referrals to user browsers may be erroneous from time to time.
- Bots have to scan pages for each user browser separately. For this reason, the efficiency of site addition to the index can be reduced.
3. Separate URL Addresses
In this configuration, a method of creating a mobile URL address corresponding to each desktop URL address on your site is performed. On this page, mobile-focused content can be presented directly on the server. When dynamic browsing is similarly detected, users are appropriately directed to the desktop or mobile versions of the site.
- It offers the opportunity to create mobile-centric content.
- Its implementation is quite easy.
- Errors in the direction of user browsers can occur.
- This method of consuming browsing resources is extremely inefficient.
3 Important Areas to Focus on Technical Mobile SEO Work
The three key areas mentioned here are at the center of technical mobile SEO work. Priority should always be given to these focus centers when working.
Accelerated Mobile Pages or AMP
Even though the AMP type pages are not a sort of signal, they are always pre-programmed for mobile priority work because they are so useful to users. AMP is a method that raises the page speed completely and improves page reliability. Using AMP, you can ensure that page loads in less than three seconds.
If you are using WordPress, you can use various plugins to apply the AMP feature.
Simple and Minimal Templates
The most important rule to think about when designing your site is that the lesser always works better. For this reason, you must be careful to minimize the site design templates you use.
Any additional elements to be added to the template layout will somehow increase the site load time. Attachments, components, and tracking codes are among these elements. If you want your site to have a low load time, you should try to keep up with the good rule of thumb.
The normal loading time of a page must be less than three seconds. Any time over it is always considered long. For this reason, unnecessary elements in the page template need to be removed.
The easiest and most efficient way to do this is to take advantage of methods such as Gzip compression or lossless compression. The images with extremely high dimensions may still be among the factors that cause the site to slow down. As you visually load your site, you should be careful about it.
You should never have chains of referrals, no matter what the requirements require. These chains can cause the page load time to be too high. However, you have to make sure that all the referrals are done in one step.
You should look at the 404 pages on your site and remove them in one step with 301 redirects. If you do not want to do this, you might consider using more user-friendly 404 pages instead. It is a good idea to create a 404 page in creativity that can help keep users on site instead of letting them escape from the site.
Whenever you want to access your site with a browser, the files containing HTML, CSS and JS elements are downloaded to ensure that the pages are displayed correctly. The first time the user visits your site, the browser cache is starting to process. This cache allows the user to load faster when visiting the site from scratch.
Taking advantage of the browser cache is quite simple. It is enough to set the fill time for files at the top of HTTP. You might consider not setting individual times for many file types.
2. Site Architecture
Site architecture is one of the other important elements for technical mobile SEO. Mobile users often want to easily navigate through site pages. There are several easy-to-implement methods of achieving this.
Displayed Link or Breadcrumb
The link that displays the location clearly shows the hierarchy of a site and informs the user where it is. This means that the user does not have to click too many clicks to navigate the site and navigate to different pages.
Links showing the displayed location are generally evaluated in the secondary navigation items, not in the primary navigation items. These links must be used strictly by large sites. It is especially important that e-commerce sites utilize these to prevent bots and users from getting confused.
Content that is linked to each other can help a site have better search ordering on certain keywords. Internal links within a content provide users with access to different pages about relevant keywords. In this way, it is possible to reach the old contents with necessary orientations made from new contents.
In addition, using built-in category links will increase users’ navigation time in related and related titles. This will add extra value qualitatively to your site as it allows users to spend more time on the site.
3. Configured Data Formats
The structured data gives Google the convenience of identifying what kind of source is the content on a page. Forms called Rich Snippets provide more information about your site in search engine results.
These formattings can convince users that they are worthy of visiting the page. However, the Rich Snippet offers site owners the ability to show the user to a search engine results page such as a star rating or rating.
Google has two different tools for structured data formatting. They are leading site owners to implement structured data formatting. The other offers the possibility to test the structured data. These tools can be accessed through the Search Console.
As you can see from the information contained here, technical mobile SEO is actually a comprehensive issue. Only the most important points are mentioned here. No major changes are expected in the future in these areas. Mobile is now a valuable ranking factor and is expected to become much more valuable in the coming days.
When you need to make a choice about mobile configuration, you should keep an eye on your budget and destination. If you are looking for a simple and inexpensive solution, you should definitely choose the flexible design method. However, if your budget is good and you want to have a different experience with users, you might consider using other methods.
Before you make any changes to your site, you should keep an eye on how your target audience is actively displaying you. If the target audience has more access to your site from the desktop or laptop computers then EnSek design will be a much more valuable choice for you. If your site is much higher in mobile viewership, you can think of different solutions with mobile priority.