7 Essential Requirements for Creating Perfect SEO Reports

seo illustrations

Creating SEO reports for customers may come as a frightening task.

Every client or business has different goals. The SEO report should be clearly understandable if you send the report to whom.

SEO reports are vital. Your customers, top management and other stakeholders definitely need to know how your SEO campaigns are performing.

How to prepare the “Perfect SEO Reports“?

There are 7 appealing factors you need to consider for preparing SEO reports for your clients. We shared these below for you.


1. Traffic : Channels

If the main objective of the website is to increase the organic traffic for the customer, put this at the beginning of your SEO report.

To do so, you should opt in to the “google / organic” section after logging in to Google Analytics and following the steps in Acquisition> All Traffic> Source Tool steps. Apart from the organic report, Acquisition> All Traffic> Resource Tool section is also a guide to where your money and energy should be spent.

The relevant page-related Analytics screenshot looks like this:

seo report 1

seo report 1


2. Conversion Rate and Revenue

It’s important for a website to have a good traffic count and periodically increase it, but if traffic is not giving you what you want, in other words if traffic is not converting it will not make you very happy. The important thing is that the conversion rates and income of your traffic are good.

This metric will appeal to your customers. For that reason, conversion rate and revenue segment should be included at the beginning of your SEO report.

To show this report to a customer, you can reconsider the Ecommerce Conversion Rate and Revenue portions at the far right of the relevant screen after you follow Acquisition> All Traffic> Source Tool steps.

The relevant page-related Analytics screenshot looks like this:

google analytics report


3. Page Level Traffic

You may know where your visitors come from, but it is more important to know where they will go.

It’s great that someone comes from a Google organic search, but it’s better to know which category or page your visit visits.

This report will help you learn the trends of your visit and organically find out which of your pages are receiving traffic.

To access this report, you can follow the steps in Behavior> Site Content> Landing Pages through Analytics. After this step, you can select the Source Tool section from the Secondary Dimension section and see the relevant traffic sources with the opening pages. So you can see the landing pages and this page access source on this count.

The results are endless.


Page Speed

Here’s another great Google tool on stage: Page Speed Insights.

This free tool not only shows the speed of the pages to your customers, it also shows what you need to do to fix them.

Although this metric has not been of extreme importance in the past, it is certainly a tool for SEO success today, but certainly worth considering.

google speed insights

google speed insights

A picture or video can greatly slow a site. With this tool, you can detect both this kind of slowdown problems and critical technical problems.


5. Time and Bounce Rate on the City

It’s an extra metric. Small businesses may not be required for internet sites.

The time spent on the site and the bounce rate tell you if your content is “valuable”.

Nevertheless, pay attention to the bounce rate and the pages you have observed for the time spent on the site. For example, if you see that users leave your landing page after 10 seconds, and you do not have to worry about the time-out and bounce rate for that page, if that landing page has many pages or categorical connections.

Focus on your core pages, such as rich content or video pages. Develop strategies to improve your negative outcomes here.

6. Sequences and Links

Many agencies and marketers are still reporting individual keyword rankings. Unfortunately, this is still happening in our country. Agreements are made with 2-3-5 words, and the focus is only on these words. In fact, this is the biggest management style for the SEO sector in our country.

It is not wise to use ranking data as an actual performance indicator. For example, the words you agree with say that you came to the first page. If this does not increase your organic traffic seriously, it can not be considered a success indicator. Certainly, but certainly not the only thing you need to consider is the performance of key words.

Although it is still a value to track keyword positions, it should be part of overall performance reporting. As an SEO Report, you should not consider keyword performance alone.

In terms of connections, there are a number of tools that can help you track the connections you have won or lost. These tools can also give you relevant information about the status of your opponents.

If a particular page in a competitor’s site is drawing lots of links, you can do something like that.


7. Future Recommendations and Implementation Plan

This is probably not what you normally think when you are buried in data and reports, but it is important that you include in your report a section that shows what you think you will do next. This is a section that will provide your progress.

The best you can do for your customers or your top management is at the end of each section of your above-mentioned report a “proposal”.

This is the only part of the report that will make your data interactive.

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