How do you rate a site? You can do this by asking the right questions.
Many things can go wrong. There may be a problem in terms of technical SEO, on-site optimizations, page speeds, or a variety of other issues.
Do you really want to learn the value of your site and make mistakes? If yes, you should know that you are in the right place. You will be able to evaluate your site by finding the answers to the following 50 questions.
1. Do you have more than one H1 tag on the pages?
There should not be more than one H1 tag on a page. Since the H1 tags focus on the page’s content, there should be only one on each page. If you include more than one H1 tag on a page, you will have broken the focus of the page.
In the days that we passed, the official Webmasters Tools on YouTube said “H1 Tags can be used more than once.”
Video Source: https://www.youtube.com/watch?v=WsgrSxCmMbM
I shared that you should not include more than one h1 tag on a page above. This is a statement I made based on my experience. I found this suggestion, thinking that everything was a lot of damage. The preference is entirely up to you.
2. Is the Site Easily Scannable?
One of the most important issues that can affect a site in the negative is the presence of 4xx and 5xx pages.
If your site is far from being properly crawled because of these issues, search engines will have trouble evaluating your site, and as a result, your search performance will suffer.
3. Are the pages structured in the right way?
Various problems can arise when the pages are not configured correctly. By properly structuring error pages, you can help search engines read pages correctly.
If your site has pages with “200 OK” and they give a “Page Not Found” error, the search engines will see these pages as “200 OK”. In this case, serious difficulties will arise about your site being scanned and indexed. The easiest way to solve this problem is to ensure that pages correctly reflect error codes. 4xx pages should show 4xx errors, 5xx pages should show 5xx errors. Using different configurations for these pages will confuse search engines.
Especially if you try to differentiate instead of solving the problem, your problems will grow even bigger. You should correctly identify these issues, then you must reconvene and improve the quality of your site.
5. Do Pages Cause Copies?
This is a huge problem for your site. When the “Canonical tag” is not used correctly, search engines can see several pages as a single page.
To avoid this, you should use the tag in the most proper way, combining pages that are actually linked or identical to each other with a “canonical tag.” In this way, search engines can offer you the opportunity to evaluate your pages correctly.
6. Does your site have flat structure?
It is good that the structure of your site is flat, but this flat structure does not work very well when it comes to subject focus.
The flat structure causes all of your pages to be in the root directory. In terms of pages, focusing on a specific topic will not be the issue, so there will be problems on your site.
If you are building your site in such a way that it will be divided into sections, you can remove this problem altogether. By bringing together the same topics under a certain category, you can relax your site at the same time in terms of link structure.
When you do this kind of application, search engines will understand more clearly what to add to the order. Your site will be in the foreground in a much easier way.
For sites that handle a very narrow subject, it is extremely important to use the right navigation objects even in these sites, even if the flat structure is one of the best options.
7. Is there weak content on the site?
Content that is short but has the qualities that the user can answer is not poor content.
Weak content occurs when the page does not have any value. In terms of quality, you should try to interpret weak content first by word amount. Then you should add things like authenticity, authority, conformity, and trust.
- Is your content a quality content?
- Is your content unique?
- Is the content of the authoritarianism in a level that will satisfy the user’s search query?
- Is the content relevant to the question?
- Do you give confidence when content is visited?
8. Does your site have a reused code?
Copying and pasting code is not as simple and useful as it seems.
When you are eye-to-eye with a site W3C approver, you may encounter many errors. The main reason for this is that the developer who developed the site created the code by copy and paste.
If you use code prepared for XHMTL 1.0 for HTML 5 DOCTYPE, you may experience too many errors.
When you want to move a site to a different location with a previously used DOCTYPE, your site will not be as compliant as desired with different browsers and different platforms.
9. Do you have Schema.org configured data in your site?
Schema is needed to have rich snippets in Google search results. Even if your site is not in a sector that can benefit from these rich snippets, it needs to be structured in the best possible way.
First, you should perform an audit to see what your site is. If there is nothing in the name of structured data on your site, you should try to use the following Schema-configured data in this case:
- Phone number.
- The most common elements in every site.
10. Does your site have an XML Site Map?
This is one of the easiest ways to understand that a site is a really good quality.
A site with an XML sitemap can be more easily crawled by search engines.
You should be careful not to have 4xx and 5xx faults in the sitemap. You should also be careful about non-canonical URLs. You should make sure that there are no blocked pages in the sitemap. You should take care that the size of the sitemaps is not too high. If there are such problems on the sitemaps, the quality of your site will be significantly affected.
11. Are the landing pages optimized in the right format?
In some cases, different pages can be optimized for the same keyword. This approach does not make the site more relevant. This approach causes the search engines to be confused.
If you want to put a page in order, you have to decide which page it is. If the search engines are going to highlight the relevant page, you should remove the keyword that the other page focuses on.
Having more than one landing page for the same keyword will cause the link value to fall at the same time. When other sites want to give your site relevant links to the related topic, the value of this link will be reduced to a few pages.
12. Is the Robots.txt File Incorrect?
Robots.txt can cause very serious problems when not properly configured by the site owner.
One of the first things you need to check when performing a site check is this file. Even if not so much, the “Disallow: /” function can prevent the site from being added to the site.
To get more details about robots.txt, optimize it, and create this file correctly, you can visit the http://www.itpakistan.org/what-you-need-to-know-about-robots-txt-creation-and-robots-txt/ link.
The site manager that does this is a very bad manager. This will prevent search engine searchers from browsing the site from adding the relevant file.
13. Are Site Design Sensitive?
It’s no longer a separate use of mobile versions of the sites. You should no longer allow a structure like “m.example.com” on your site. By using responsive design, you should ensure that your site is displayed correctly on all devices.
Using HTML5 and CSS3 media queries you can get your site accurate and responsive. Now that you’ve transitioned to Google’s mobile-preferred directory approach, it’s time to take the necessary steps.
To learn more about the mobile preferred directory approach and find out what you need to do, you can visit the link: http://www.itpakistan.org/mobile-priority-indexing-seo-experts-must/
15. Do you have excessive URLs on your site?
It’s not easy to identify the number of dynamic URLs on your site and see if there’s a problem with them. You should keep an eye on the number of dynamic URLs on your site so they do not exceed the number of static URLs.
If the amount of dynamic URLs is greater than the number of static URLs, there will be serious problems in terms of being scanned on your site. The greater the number of dynamic URLs, the more likely search engines will have difficulty understanding your site and the content on your site.
16. Are there too many links on your site?
Having too many links on your site is a serious problem, but it is not a problem in your style. If Google has more than 100 links on a page, it will penalize the site.
No matter how qualified links are, if you use too many links on a page this will be considered as an unwanted method.
17. Do you have referral chains on your site?
Google is able to follow a link up to five common directions. But such guidance is even more.
Your site will have great difficulty when the referrals go out of the five directions. However, using two or fewer redirects for a link is meant to be in a secure location. If you do not want your site’s SEO values to be damaged, you should stay away from the referral chains.
19. Is the Anchor Text Over-Optimized?
If your site has an overly optimized link profile and the anchor texts are all the same words, then it will be inevitable to get an algorithm penalty.
Ideally, links from the anchor texts to the site are mixed. You should take care to distribute the anchor texts with the brand name 20-40%, the anchor text with full word 5%, the anchor text with the related word 20% and the open URLs 30-45%.
The biggest challenge here is to try to optimize anchor texts without any evidence of optimization. By exploring these evidences, search engines may think that you are over-optimizing and you may be fined on your site. Always be natural to win.
To find out more information about Anchor Text: you can visit the link at http://www.itpakistan.org/anchor-text-influence-seo/
20. Does your site have a Canonical application?
Canonical is a standardization process used to show a URL to Google. In short, using a “canonical tag”, a page’s actual source is reported to Google in the form of a URL.
Proper implementation of this approach, or no implementation at all, can cause several problems from time to time:
- The value of incoming links is decreasing.
- On the search engine result page, multiple URLs can compete for the same result.
- As the search engine has to repeatedly crawl the same content each time, it can be inefficient to use the scan budget.
If you want to solve the standardization problems, you should direct every page for which the canonical tag is not used to the version of the canonical tag. It is very important in this regard to decide which URL structure and which canonical URL version to use in the stage of development of your site yet.
21. The size of the images on the continent?
If the images on the site are too big, you may experience some problems with the uploading time of the site. This should be noted as the site load time is seen by Google as a mobile ranking signal.
If your site has images in a size such as 2 MB, this indicates the existence of a very big problem. If you do not need these images, you should first remove them or replace them with files in much smaller sizes.
22. Is the Schema Configuration of the Videos Missing?
It is possible to use Schema.org configured data for videos. You can present all your videos as structured data with Schema using video object elements.
23. Does the site have the necessary page headers?
Missing SEO headlines can be a problem for a site. If the SEO headlines are missing or not well organized on your site, Google will automatically generate them based on the page content.
You should never allow Google to automatically create headers and footers. You can not leave your job to chance. For this reason, you should carefully prepare the titles of pages in your site.
24. Are There Required Meta Descriptions on the Site?
If your site does not have any meta description, Google will automatically generate meta description based on the page content. It is not always right to expect Google to do this.
If you do not want to have a problem with meta description, you should take care to enter a separate meta description for each page.
You should avoid using meta keywords. Google is no longer considering this criterion. It does not really mean that other search engines consider this criterion. A large share of cause paste is in the Google search engine. 🙂
25. Is the Best Pages Loading Speed More Than 2-3 Celsius?
It is very important to test the opening speeds of your best landing pages.
If you have problems with the opening speed of the pages, your site will not reflect the performance you expect. This is a huge problem if you wait 15 seconds for a site to open.
You should always have your site uploaded in a few seconds. Google’s recommendation in this regard is a number like 2-3 seconds. If your site is launching faster than this number, it will give you an extraordinary advantage.
26. Can Your Site Take Advantage of Browser Caching?
It is very important for sites to benefit from browser caching technology. This technology helps to open sites much more quickly.
In order to benefit from the caching technology in your site, some parameters have to be placed in the htaccess file. You can use an add-on for WordPress. If you want to manually add codes, you should get support from someone with high technical knowledge.
27. Can your site benefit from CDN?
Using a CDN allows your site to open as fast as possible because the CDN reduces the distance between the server and the customer. Using a CDN, depending on the size of your site, will significantly improve your site’s performance.
28. Are Content in Your Site Optimized for Specific Keywords?
It’s easy to see if a site is optimized for certain keywords. If your site is not optimized for specific keywords, you’re missing a big opportunity.
Keywords should look natural in the content you prepare. If you are an optimizer for keyword phrases, you can instantly understand which keyword is optimized for which keyword.
However, if you use too many keywords in a context, you will distort the content’s naturalness. For this reason, you should ensure that the keywords take place naturally in the text. If you do not want to sign a negative optimization in your site, you should use keywords in the most appropriate way while creating content.
29. How Much Site Content is Optimized?
There are different ways to optimize content, even if there are different methods for getting links.
Some optimization studies are at the superficial level. Depending on how the content is consumed and how it is presented, the content of the content may change.
In some contexts, a full range of optimization work can be carried out, including images, links and keywords. If you ask the following questions, you can be sure that your content is optimally optimized:
- Do you have targeted keywords in the main body of your content?
- Are there targeted keywords in the content subheadings?
- Do you have lists, images, and quotes? You should not try to randomly place them in the content you create. All of them have to be contextually supporting the content.
- Are the specific words written in bold or italic to form the foreground in the context?
- Is content easy to read?
30. Do You Have a Keyword Survey on Your Site?
Placing keywords every time is not a proper work. You should consider various factors such as search volume. You should try to find the keywords that are relevant to your target audience and think about what you will write next. At this point, keyword research is in place.
It is not right to try to create a site without researching your target market. Is not it? From a similar point of view, you should not try to write content without researching the target keywords.
31. Have you checked the content of the site?
Have you checked them again before publishing content on your site?
When performing a site audit, you may notice errors in content later. You need to be careful about language errors and other important content mistakes. You can reduce these mistakes to a minimum by explicitly inspecting your content before publishing it.
If you do not have these kinds of mistakes in the content you create, your SEO work will perform much better.
32. Have you Optimized Images on the Site?
Optimizing images can mean putting keywords in the filename, improving file size, improving file upload time, and getting them ready for Google visual search.
Your file size should absolutely match the design of your site. If you are doing marketing work, you will not want your site to be irrelevant. Is not it? You should try not to include images that may mislead your target by approaching from a similar approach.
33. Are Best Site Development Methods Implemented in Your Site?
This is a pretty comprehensive business.
Your site must use the best of web development methods. Since these are very different standards, you should pass all of them in the eye. You should be realistic and you should be in touch with the person who is interested in the development of the site and you should make everything clear.
Developing the site technically with the best development methods is not a very difficult task. It is only necessary to be knowledgeable on this subject and to have worked on similar projects before. It is important to develop the “lightest and least resource consuming” these days when mobile is important.
The biggest problem here is the reluctance of SEO experts to change something that exists. While the developers are trying to develop the site with the best methods, it can be difficult to meet the expectations of SEO experts.
If the development work is up to you, you should try to implement the W3C standards in this case. It is true that there are too many successful sites that do not catch these standards. However, you have to meet the demands of the customers. The customer should do whatever he wants and show compliance with W3C standards within the control mechanism.
Getting married customers will show you that you are not a professional but an amateur.
- Do you think the 1-2 second load time is a dream? This is hardly imaginable when you use the CSS Sprite technique and the lossless compression technique in Adobe Photoshop.
- 2-3 Do you think less is the imagination than HTTP request? This is hardly imaginable when you configure your site correctly and get rid of unnecessary WordPress scripts.
You have to be a professional web developer who can get away from being a designer sitting on the sandal. You have to expand your horizons!
You must be different. You must be real. You must be the best.
You should stop thinking that it is unrealistic to implement web development methods in the best way. The only thing that is not realistic is your behavior and your attitude that is closed to learning. You should start developing your own and your site as soon as you start working on it.
34. Do you have an HTTPS Migration Correctly?
If you are preparing your site for HTTPS transition, you should first get a good site security certificate. It is unlikely that you will be able to make the transition without receiving this certificate. Even if you do HTTPS migration when there is no security certificate, your site will not work the way you want.
You should take a look at the amount of domain name that you receive for your site while considering SSL certificate. If you have subdomains on your site and you have purchased an SSL certificate that can only work on a single domain, this will cause you a huge problem.
That’s why when you buy an SSL certificate you should buy a certificate that will work on all domain variations. You have to pay a little more for this and you should know that you will not face mistakes.
35. Was the HTTPS GSC Profile Created?
This is one of the areas you need to check first when you perform site inspections. When you send an “Disavow” file for your site, you must do this through your HTTPS profile. You must make sure that your GSC or Google Search Console profile is created for your HTTPS site.
When you do not create a GSC HTTPS profile for your site, you may have problems such as underreporting or over-reporting. The way to fix this is quite simple. You must convert the “Disavow” file created for HTTP to an HTTPS profile and keep it updated regularly.
36. Is the GSC Settings done correctly?
A single version of your site must be accessible. If you’re using HTTPS or HTTP, you’ll have to make a single choice if you’re using www or non-www, and configure it appropriately in your Google Search Console settings.
When you do not implement this configuration, you will have serious difficulties reviewing your site’s data.
37. Have you checked your Google Analytics Account?
If you have already passed your site from HTTP to HTTPS, you should check your Google Analytics account to best track traffic fluctuations on your site and improve your site by making the right decisions.
Once you’ve saved your site’s HTTPS version of your Google Analytics account, you should begin monitoring changes on your site. Without your Google Analytics account, it’s not possible to fully control traffic values on your site. Especially if your site has received an algorithm penalty, you will need this account to find out what’s going on.
With the data changes you notice in your Google Analytics account, you can intervene in time to make the necessary changes in SEO and reduce the potential for your site to be affected by the punishment.
38. Have you checked your site’s Social Media Accounts?
While you are overseeing your site, you may notice that you are missing too much. You should not think that the links you share on social media are worthless. Every interaction you make on these links will affect your site in some way.
If you are constantly sharing on the social media but are in no way interfering with your customers, it will not be possible to say that you are using social media accounts correctly for your site. You will not be as effective as you need in social media, which will significantly impact the quality of your site.
39. Do Forms in Your Site Work Properly?
If the forms that will get you a conversion are not working properly, your loss is too big. You should be sure that the forms in your site work correctly.
Forms in your site are one of the most important elements that you have to control even when you perform maintenance. Performing these checks is necessary to remove potential errors and prevent entry of incorrect information.
Because of a programming error, a digit of a phone number is missing, or an email address is missing. For this reason, you should perform the necessary checks and make sure that the forms in your site work properly.
40. Do Conversion Tracking Scripts Work Properly?
Testing your conversion tracking scripts on a regular basis is important to ensure that your site functions properly.
If your conversion tracking scripts are working incorrectly or are incomplete, then your customers will have difficulty making purchases. As a result, the performance and quality of your site will decrease because you are experiencing conversion loss.
41. Is Search Tailor Configured Correctly?
If you’ve set up a call-taker configuration on your site, you should be sure everything works properly.
When you look superficially, everything seems to be on the way, but changes in phone numbers from time to time may mean that there are glitches within these configurations. This is often the case if the phone number is missing, is a wrong number, or the calls are not configured correctly. Spying on the phone number can be forgotten even in the most extensive audits.
For this reason, you should be sure to keep an eye on everything until you get to the finest detail.
While the scanners are trying to create an image of the site, these codes can be troublesome. At the same time, these codes can cause problems when trying to view your site on different platforms and in different browsers.
43. Is the Right GSC and GA Membership Connected?
This is a very common problem. Site administrators occasionally make mistakes when linking Google Search Console and Google Analytics accounts. In this case, the property you own will not show the correct data.
Since you can not follow your site’s data correctly, you will not have the opportunity to perform the necessary changes appropriately. For this reason, you should always make sure that Google Search Console and Google Analytics accounts are linked correctly.
44. Are your site URLs long?
You should make sure that your site’s URLs are as short as possible. Especially URLs over 100 characters may be a hassle for your site’s user experience. URLs that are unnecessarily long may cause user experience errors. If you need to make a referral, you should keep the short one and the long one to the short one.
It is important that the 100-character limit for URLs in SEO standards is not exceeded. This is extremely important for usability and user experience. Although Google can handle long URLs, it’s much easier to process, copy, paste, and share short URLs on social media.
In addition, long URLs have the potential to make it difficult to examine analysis data, especially those that are dynamic. If you have dynamic URLs supported by parameters, each time you edit this URL, different variations of the same URL will emerge. These variations, even though they are in the same context, will make your work harder to examine properly. At this point short URLs are available. Short URLs simplify the analysis process, allowing each page to have its own content and less difficulty reporting site data.
Everything may change according to the sector you are in. E-commerce sites may have too many URLs filled with parameters. Remember that URLs need to be handled in a different way at this point.
45. How are Keyword (s) in Your Site Targeted?
You can have the best content around the world. You may have received a full score in terms of technical SEO. Your site may be opened quickly on everyone’s site. But the place where you will eventually turn around is the keywords.
Keyword queries help Google find out what people are looking for. The more targeted your site is on your site, the more successful your site will be in ranking your search results. What exactly is the targeted keyword? These keywords are the terms users use to find your site and are determined by Google. What is the best way to optimize these keywords?
Balanced distribution is important in keyword optimization work. The keywords that you will add to the page are not important. The important thing is to spread keywords in a linear fashion.
It is necessary to distribute these keywords to the bottom of the page, including the title tag and the metadata descriptions. You should not try to place keywords at random on the page. Search engines do not like it because the keyword density is too high.
There are serious differences between keyword targeting and using methods that search engines do not want. You need to make sure that the keywords are used correctly on your site. You should avoid as much as possible from signing undesirable and unnecessary work.
46. Are there Serious Changes in Terms of the Data in Google Analytics?
As mentioned earlier, you should constantly check your site’s data in Google Analytics. If there is a momentary decline in this data, then your site is penalized.
If you do not want your site to be penalized or want minimal impact from the algorithms, you should check your Google Analytics data regularly.
47. Google Analytics Setup on Your Site Is it true?
Many SEO experts are not showing any interest in setting up Google Analytics. For this reason, Google Analytics installations on sites are often inaccurate. When you feel that your site’s data is complicated or incomplete during an audit, the first thing you need to check is your site’s proprietary setup.
It is possible to forget about Google Analytics setup during the site move or design process. For this reason, you need to make sure that the existing proprietary installation is done correctly.
Domain changes, general and technical domain implementations, check to see if your Google Analytics and Google Search Console properties are set up correctly after site-wide changes.
If the setup is wrong, you should not forget that you can not perform as expected and you can take the wrong SEO steps. Performance of your site, especially for content, will not be tracked properly when it comes to incorrect or incomplete installations.
48. Does Google Tag Manager Work Properly?
If you’re using Google Tag Manager to review and track your site’s reports, you’ll need to test Google Tag Manager.
If reporting applications are not working properly, you may have a hard time getting access to relevant data from your site. In this case, you can make mistakes in your work because you are going to make various decisions on the basis of incorrect or incomplete data.
Using the “debug” and “preview” features found in Google Tag Assistant and using the Screaming Frog tool is very important to survive this problem. If you do not have Google Tag Manager installed on your site, you might consider using special searches.
With the Google Tag Assistant Chrome extension, developed for Google Tag Manager, you can troubleshoot issues with your Google Tag Manager, Google Analytics, and Google AdWords accounts. Here, the session data entered into the browser is entered into the browser. This session data reports everything that lives within your property.
49. Does Your Site Have Different Quality Problems?
Another factor that will affect the quality of your site is bad design. You must be honest in this regard. It will be enough to look at your site and your competitor’s site at the same time. How is the design difference between your site and your site? Which one of you has a much better quality of site?
You should answer these questions and be honest. You need to add everything from navigation documents to page configurations. Maybe it is not possible to design a site from scratch, but in such a case you should find various ways to improve your design. In addition to design, you should also keep an eye on the content problems at the same time. You should fix bad images, unworkable attachments, and many other factors that affect your site or consider removing them altogether.
Perhaps your site design will not cause you to be penalized, but the fact that all these factors are in bad condition can significantly affect the quality and performance of your site.
50. Do your reports reflect the truth?
The last issue to be addressed is that the reports are accurate.
Because you often make use of Google Search Console and Google Analytics data to make a decision. For this reason, you should check your properties in both services and make sure that the settings and applications are done properly.
If you have some difficulty in reporting data, you will lose the opportunity to improve your site. Hidden traffics, dark traps, traffic coming from unknown sources can be a little bigger every day.
You need to know how to read and evaluate the reports to analyze the traffic statistics in a transparent way. If you do not know that, you are facing a big problem. Moreover, in some cases, Google is having trouble figuring out traffic sources.
Evaluating the quality of a site involves processes that will never end. You should try to follow the process by creating a calendar that you can apply on a regular basis. Maybe you can do site inspections more often once a year. You can get the opportunity to take the necessary precautions by noticing the potentials that may occur in this way much earlier.