Running a website is not an easy task and can take years to practice and perfect the skills in making your site visible to the relevant target audience. If you’re an expert, you need to worry about as you are well aware of what you’re doing and what you’re supposed to do. However, if you are a starter or a newbie, try understanding and utilizing the following four elements. The 4 most needed elements in a website are as follows.
Add functions of conversion:
Web design plays an important role that helps you attract visitors and further convert from target audience to customer audience. This is do-able with the help of conversion functions as if your website is fulfills a market need, it would generate conversions. Some of the most usable elements that you can add to your site are as follows:
Free product forms
- Call options
- Chat options
- ‘Cart option’ (if a shopping store)
- Interactive forms
- Email subscription forms
Through these functions, you can collect necessary data of your target audience, get their feedbacks and alter your services in timely yet effective manner.
Optimization of the search engine (SEO):
A website that isn’t properly optimized in terms of search engine, it would not generate enough value that it was supposed to. Know that half of your potential would be wasted if you just go with your site involving no or low SEO strategies. These strategies are confidential and must be protected with a secure or locking app. Try securing them with some best app locking password protection vaults which would enable you to access them on the go.
These strategies help you rank better, show your website to the relevant target audience, and get ranked better. When you improve in Google’s ranking, you automatically start generating success depending upon the nature of your website. The better the rank, the more the chances of being successful.
But be careful as not implementing SEO tactics properly may end up into disaster. Here is a list of strategies that you may use in improving your website:
- Add relevant titles
- Create Meta tags
- Add high quality pictures and videos
- Use long tail keywords
- Proper linking
- Add alt names to images
Simply doing these steps would help you boost your overall website’s performance by a visible margin. But these SEO tactics are not a one timer option as you need to amend your strategies on the regular basis and if you don’t keep up with the changing trends, you might lose your rank.
Speed of your site:
The loading time of your website is one of the major factors that either makes or breaks your customer’s interest. As obviously expected, if your website takes more time in opening as compared to what customer has perceived in his mind, you would fail to survive. Majority of the users do the smart browsing as they only look for their needed options on the very first page of Google and leave. If it’s not on the first page, it’s not there at all. Google page speed tool gives quite handy recommendations to speed up your site. If your site is lucky enough to be on the front page, load time might kill you as users are now quick and savvy. 3 to 6 seconds is what you have a range of acceptance and if you range out of it, you’re history.